History:

Craiggs is a popular bakery chain specializing in making and selling bakery products in Kuching. It was founded by Tom. Craigg was a small bakery in 2005 at  Carpenter Street and also one of the oldest streets in Kuching. The bakery was taken over by his son, Jerry in 2009 and began to expand rapidly in the past five years.

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Current Environment & Transfomations:

In June 2019, the company opened their 4th store in Saradise, Kuching. The company is well known for their freshly baked breads and exquisite pastries, cookies and cakes. Their best selling product in 2018 was bagel bombs which are dinner rolled sized stuffed bagels. The company has struggled in recent years and faces stiff competition from retail bakeries and in store supermarkets bakeries.

Craiggs is also expanding their oldest store in Kuching into an opulent destination for light lunches and afternoon tea. The newly renovated store will offer both dine in and carry out services.

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Future Horoscope:

With the growing popularity of online food delivery services, Jerry desires to offer online ordering and home delivery services to customers within city of Kuching. The importance of an online presence to his business and plans to launch a web portal to will promote the products and services to broader spectrum of customers.